When I started planning my AS Media Studies magazine, I knew I wanted it to feel like a luxury lifestyle publication inspired by the French Riviera. To get hold of exactly how such magazines work, I analysed three titles in the same genre: L’Officiel Riviera, Hello Monaco, and Condé Nast Traveller. Hello Monaco follows a similar approach but feels slightly more journalistic. The masthead is clean and modern, the covers often show iconic Monaco locations with a model placed in